the it watch of the season: cartier baignoire

As many of us use TikTok, we know that cartier baignoire got so known lately even if it was actually known before the TikTok hype, it was worn by so many timepieces' lovers and celebrities back in the 60s until now. This watch isn't just an accessory it's a statement approved by the best Romy Schneider, Catherine Deneuve and Kendall Jenner as we seen them wear several times.

Romy Schneider-photographed by Jean-Pierre Bonnotte / Getty Images

Here Romy Schneider wearing Cartier Baignoire in Paris on August 29, 1962.

A glimpse into history

The origins of the Baignoire date back to 1912 when Louis Cartier reimagined the traditional round watch face into an elongated oval form. This pioneering design was a bold departure from conventional timepieces, showcasing Cartier's commitment to artistic innovation. The watch was officially introduced to the public in 1957 under the name "Baignoire," derived from the French word for "bathtub," aptly describing its unique silhouette.

Kendall Jenner / Instagram @kennys.tequila

Anna Wintour once famously said, “Armani dresses the wife, Versace dresses the mistress.” In the world of Cartier, the same could be said of the Panthère and the Baignoire. The Cartier Panthère, with its polished links and timeless allure, is the watch of the elegant wife — classic, composed, and impeccably dressed. The Baignoire, with its sensuous curves and jewelry-like form, is the watch of the daring mistress — intimate, seductive, and alive with emotion. Together, they represent two sides of Cartier’s eternal femininity: restraint and abandon, tradition and temptation.

Lou Doillon/ Cartier

Baignoire Classique

The Baignoire Classique is the most faithful to Cartier’s original design codes. It features a slim, elongated oval case paired with a refined bezel and a leather strap, evoking effortless Parisian chic. The dial is adorned with Cartier’s signature Roman numerals and sword-shaped blued steel hands, keeping the spirit of the early 20th century alive. Available in a range of sizes — from small, intimate versions to larger, more visible ones — the Baignoire Classique speaks to women who appreciate discreet luxury. It feels timeless, quiet, and supremely elegant, like a whispered secret between the wearer and the watch.

Baignoire Allongée

For those who seek drama and daring proportions, the Baignoire Allongée offers a striking alternative. This model exaggerates the traditional oval into a long, sleek, aerodynamic form. Roman numerals stretch dramatically around the elongated dial, enhancing the sense of movement and fluidity. Often crafted in yellow gold or platinum, and sometimes entirely paved with brilliant-cut diamonds, the Allongée transforms the concept of a watch into a bold artistic statement. It is glamorous, edgy, and unmissable — perfect for someone whose style demands attention and admiration. Whether paired with an evening gown or a sharply tailored suit, the Baignoire Allongée becomes the centerpiece of any look.

Cartier

Mini Baignoire

Delicacy and intimacy find their purest expression in the Mini Baignoire models. These tiny creations shrink the iconic oval into a jewel-like proportion, creating watches that feel more like secret treasures than timepieces. Some Mini Baignoires blend seamlessly into gold bracelets, almost disguising their function, while others feature minimalist dials stripped of numerals or minute tracks. Powered by slim quartz movements, these pieces sit weightlessly on the wrist, offering a perfect balance of beauty and comfort. The Mini Baignoire is ideal for those who prefer subtle, refined accessories — it speaks to a quiet kind of luxury that reveals itself only to those who truly look.

Baignoire Nouvelle

The newest chapter in the Baignoire story is perhaps its most daring yet. Cartier’s 2023 reinterpretation transforms the watch into a modern-day jewel: a sculptural, rigid bangle in precious metal, sometimes sprinkled with brilliant-cut diamonds. Gone are the Roman numerals, the blued hands, the familiar leather strap. Instead, the entire piece flows in one continuous, polished movement — from the bezel into the bracelet — creating an object that is both contemporary and timeless. The dial is deliberately minimalist, reducing timekeeping to its bare essentials and allowing the craftsmanship and materials to speak louder than any markings. Designed for the modern woman who views her watch as an extension of her personal style, the new Baignoire is a love letter to sensuality, simplicity, and elegance.

Instagram @srgjewel

During the Watches and Wonders 2025 la maison Cartier decided to launch the new mini Baignoire bangle in polka dot with a gold dial the estimated price is 23000€ and it is still not known if it is going to be in the normal collection or just limited edition for watches collectors.

As your hopelessly charmed editor, I’ll say it loud and clear: The Cartier Baignoire is not just a timepiece — it’s an attitude. A whisper of rebellion wrapped in elegance.

And, to keep it Gen Z real: Cartier Baignoire? She’s that girl. All curves, no corners, and no notes. Just timeless seduction on loop.